Ideal Client Profile (ICP) An Ideal Client Profile (ICP) is a description of the type of client who would benefit the most from your product or service.
Content Marketing Funnel The content marketing funnel is a model used by businesses to guide clients through the various stages of the buyer's journey.
Social Media Marketing (SMM) Social media marketing (SMM) involves leveraging social media platforms such as Facebook, Instagram, and LinkedIn to create and share content, grow and engage with audiences, build relationships, and promote products or services.
Content Syndication Content syndication refers to the process of distributing content through third-party websites or platforms, linking back to the original source, in order to reach a larger audience.
Cost Per Acquisition (CPA) Cost per Acquisition (CPA)/Cost Per Action is a marketing metric that measures the average expenditure a company incurs to acquire a new client.
Lead Generation Lead generation is the process of identifying and attracting potential clients for a business's products or services.
High Intent High intent is a marketing term used to describe the level of readiness or likelihood of a potential client to take a specific action, such as making a purchase or filling out a contact form.
B2B Buyer Journey A B2B (business-to-business) buyer journey refers to the process that a business client goes through to research, evaluate, and ultimately make a purchase decision for a product or service from another business.
Account Based Marketing (ABM) Account Based Marketing (ABM) is a strategic approach that focuses on targeting high-value accounts with personalized and tailored marketing campaigns.
Dark Funnel The dark funnel collates the anonymous and untraceable online behavior of potential leads, with strategies and tactics used to track and engage with them throughout their buyer’s journey.
