Upskill in B2B GTM: Demand Generation
70+ practitioner-built courses for B2B marketers, breaking down the tactics that grow pipeline
Start learning for free
Trusted by Your Peers
Global Content Syndication Lead
"Easy to navigate, and very user-friendly, which makes ‘training’ a lot more enjoyable."
Media Manager
"Clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing."
Marketing Specialist
"I’ve already completed 12 courses, and I’m not stopping!"
Why B2B teams choose INFUSE Academy
Start learning for freeSharpen your B2B GTM skills
70+ practitioner-led courses on demand generation, ABM, lead nurturing, and more, built by 100+ experts delivering proven outcomes
Validate your expertise
Verifiable B2B certifications that strengthen your professional standing
Grow your pipeline and revenue
Every B2B course features tactics you can apply to your strategies today to maximize performance
What B2B teams are learning
Demand Generation
This mini course explores the essential shift from traditional Lead Generation to modern Demand Generation and why trust, consistency, and value matter...
Account-Based Marketing
This course discusses the advantages of the ABM approach, what resources it requires, the types of ABM campaigns that can be launched to reach target accounts, and the best...
Buying Groups
This course explores the evolving dynamics of B2B Buying Groups and will equip you to navigate their complexity with clarity and confidence
Game theory meets client experience: Designing smarter B2B journeys
In this webcast, Christina Garnett explores how AI is reshaping client-centric B2B marketing and what it truly takes to implement AI in a way that strengthens customer relationships
Omnichannel Marketing
This mini course explores how an Omnichannel Marketing approach turns scattered touchpoints into one connected buyer experience
Content Marketing
This course explores how B2B marketers can develop content strategies that align with the buyer’s journey, generate demand, and engage decision makers through purposeful...
Courses designed by 100+ B2B practitioners
Dan Miles
Executive VP, The Hoffman Agency
Allyson Havener
CMO, GTM Executive, Ex-TrustRadius
Bryce Roberts
VP of Marketing, Logicbroker
Victoria Albert
Chief Marketing Officer, INFUSE
Dan Dillon
Founder of Revenue Marketing
Whitney Powell
Global Client Executive, LinkedIn
Mason Cosby
CEO and Founder, Scrappy ABM
Andrea Palten
VP of Marketing, Techstars
Nathan Burke
CMO, 7AI
Angeley Mullins
CEO and Founder, Aetheris Ventures
Seth Steinman
VP of Marketing, PreVeil
Leslie Alore
VP of Marketing, Flexera
FAQs
What types of learning content does INFUSE Academy offer?
INFUSE Academy offers four types of learning content for GTM teams: Mini Courses, Courses, Webcasts, and Workshops. Access varies by content type and user status.
- Mini Courses are free 20-minute learning capsules available to all registered users, with a certificate of participation upon completion.
- Courses are comprehensive learning modules available exclusively to INFUSE clients and partners.
- Webcasts are recorded sessions featuring B2B marketing experts – abridged versions are available to all registered users, while full-length versions are for INFUSE clients and partners only.
- Workshops are hands-on training sessions focused on maximizing the value of INFUSE campaign prospects, available exclusively to INFUSE clients.
What is the difference between INFUSE Academy mini courses, courses, webcasts, and workshops?
Each content type serves a distinct learning purpose:
- Mini Courses are 20-minute modules that provide an accessible introduction to key B2B marketing concepts – a fast way to build foundational knowledge.
- Courses are structured learning experiences built around short video lessons, expert insights, practical resources, and interactive activities. They provide in-depth knowledge on specific B2B marketing topics and are designed for building lasting skills.
- Webcasts are focused discussions led by experienced marketing practitioners, offering real-world perspectives on current industry trends and challenges.
- Workshops are interactive, client-only training sessions (approximately 25 minutes) focused on helping teams apply INFUSE campaign insights directly to their sales and marketing work.
Who can access INFUSE Academy content?
Access depends on your relationship with INFUSE:
- Mini Courses are free and available to everyone upon registration.
- Webcasts are partially open – abridged versions are free and available to all registered users. Full-length versions are available exclusively to INFUSE clients and partners.
- Courses and Workshops are available exclusively to INFUSE clients and partners at no additional cost. Clients and partners get full access to the Academy’s catalog of 70+ courses, expert-led webcasts, and specialized workshops.
Once you submit your access request via the platform, please allow up to 24 hours for your account to update.
Still need help? Email us at team@infuseacademy.com.
How long does it take to complete INFUSE Academy content?
That’s up to you. All our learning is divided into short, digestible pieces you can watch on the go, between meetings, or whenever it fits your schedule.
- Mini Courses take around 20 minutes to complete in one sitting. Finish one and earn a certificate of participation.
- Courses and Webcasts are designed for in-depth learning at your own pace, with flexible bite-sized lessons you can return to anytime.
- Workshops are practical, guided sessions you can finish in under 30 minutes.
How do I access INFUSE Academy?
Mini Courses are available to everyone – simply register on the INFUSE Academy website to get started.
Courses, Webcasts, and Workshops are available to INFUSE clients and partners. To gain access, contact your Client Success or Sales representative, or submit an upgrade request directly from within the learning platform.
Once your request is submitted, please allow up to 24 hours for your account to update.
Still need help? Email us at team@infuseacademy.com.
